Neil Appeal: The Relaunch of Labour

1985-09-30

In the general election two years ago Labour suffered one of the most crushing defeats in its history. Since then its new leader, Neil Kinnock, has embarked on an energetic campaign to modernise Labour's image, appearing on pop videos, importing American marketing techniques and streamlining the party's organisation. Today, as the party conference opens in Bournemouth, Labour has won back some of the ground it lost. But is it enough? Robert Harris has been behind the scenes with Neil Kinnock and his advisors, already preparing for the next general election.