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Horizon · S30 E7

Suggers, Fruggers and Data-Muggers

1993-02-15 · 60 min

Horizon investigates how market research, opinion polls, TV ratings, and consumer surveys have got it disastrously wrong. Commercial decisions depend increasingly on this information, but just how good is that information?

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Season 30 Episodes

  • E1Awakening the Frozen Addicts
  • E2Cheating Time
  • E3TB - The Forgotten Plague
  • E4No Ordinary Genius (1)
  • E5No Ordinary Genius (2)
  • E6Mars Alive
  • E7Suggers, Fruggers and Data-Muggers
  • E8The Pyramid Builders
  • E9Here Be Monsters
  • E10Iceman (Update)
  • E11Whatever Happened to Star Wars
  • E12Resurrecting the Dead Sea Scrolls
  • E13Dante Goes to Hell
  • E14Ghosts in the Dinosaur Graveyard
  • E15The New Alchemists
  • E16Allergic to the 20th Century
  • E17Wot U Looking At?
  • E18The Electronic Frontier
  • E19A Vital Poison
  • E20Chimp Talk
  • E21Life is Impossible